Lean journey analytics An Phone Number Database alternative approach is to start small by integrating the data into existing systems. This naturally requires a certain degree of customization and sometimes it is necessary to hire external expertise. Despite this, the costs are usually many times lower than with the large software packages. You can have a customer journey analysis made for an amount under ten Phone Number Database thousand euros. In addition, you retain full control over your data and you get a flexible infrastructure that you can expand according to your own needs.
So no risk of vendor lock-in. The Phone Number Database disadvantage is that you have to have more knowledge and have to look for suitable people and tools yourself. Step-by-step plan for lean journey analytics Step 1. Checking the data Phone Number Database For a customer journey analysis there must be data at the individual customer level. For example: of a website it is necessary to know the pages visited per individual visitor, and not just the total amount of visitors. Google Analytics does not have this by default and Phone Number Database requires the premium version. Fortunately, there are many other options that work well with Google Analytics, such as Piwik.
The server logs can also be Phone Number Database used (every server has these log files, including yours). Second, it must be possible to identify visitors across multiple channels/data sources. For this it is not immediately necessary to buy a Data Management Platform (a central database that retrieves information from other Phone Number Database systems and combines it). It is also possible to set up your own database consisting of open-source components. There are smart ways to link the data sources. For example, by asking people Phone Number Database to log in, the data from the website can be linked to the data from the CRM system.